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Curso WUP Módulos: Marketing Digital

In this course students are introduced to the main themes around the topic of Digital Marketing.
The course begins with an introduction to the area with some key vocabulary on the topic of marketing and social media.
The following units use reading and listening exercises to look at more specific aspects of  digital marketing such as:
* SEO (Search Engine Optimisation) with the common words and expressions and a reading text with comprehension questions.
* SEM (Social Engine Marketing), the typical vocabulary and a listening exercise with gaps.
* Social Media and Email Marketing and their roles in modern marketing strategies.
* Comparing marketing strategies looks at the uses of the various marketing methods available to companies.
Each topic has writing and speaking assignments to offer extended practice with the language covered. The course ends with a comprehensive review of the vocabulary and topics in the course dealt with unit by unit in order to aid the recall and retention of the information covered.
There are also role-plays covering some of the topics explored in the course, providing an opportunity for free practice.

0 horas

Tiempo de acceso

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1 mes

Inicio: 23-11-2024
Fin: 23-12-2024
Precio: 100.00€

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